Convert and attract mobile buyers
Mobile devices have reshaped every corner of digital marketing over the past years, and PPC advertising is no exception. Around 66% of all web users will browse the web on a mobile device. With mobile’s growth, it’s now more crucial than ever that brands optimize their mobile PPC campaigns. We will implement your brand's pay per click campaigns by placing them around the web on a number of platforms compatible with the mobile web. TopWork will optimize your mobile campaigns with the best extensions for mobile PPC, you can see huge gains in the way your campaigns perform on mobile devices.
Professional Google Ads management for real results
There is no doubt that Google Ads is the largest advertising channel for most online advertisers. They are search engine marketing strategies to generate more traffic, clicks and leads, in addition, it is also an efficient way to tell people about your brand. Our experience in implementing and producing big performance pay per click campaigns helps us concentrate on maximum conversions whilst reducing costs. We will help you to distinguish the keywords, mange the budget, create effective advertisements and powerful landing pages for each of your advertising campaign.
Convert more through YouTube ads
Youtube has become the largest online video platform and as the result the Dominate Marketing Tool that reaches across ages, cultures and demographics. Visual content has never been more popular, this presents a huge opportunity in terms of marketing and advertising for businesses to utilize Youtube to get in front of a large, captivated audience. In TopWork we create customized advertising campaigns for YouTube platform by including ads on popular videos and reaching out to popular channels.
Reach the largest audience with facebook advertising
By using the Facebook advertising campaigns, you reach the largest social media audience. TopWork builds advertising campaigns on the most important social media network on the Internet. We will target specific demographics and audience which are most in tune with your goals. By taking the complete ownership of the Facebook campaigns we help you get the most of the budget you plan to invest. Do not miss the power of Facebook's ad platform to boost your traffic and bring quality leads.
Twitter as a lead generation tool
Twitter account of a company is one more impressive lead generation channel. Twitter Ads were created to help you connect with a global audience and add value to your business. We will create the objective-based Twitter Ads campaigns to advertise to people who are interested in your business, the idea is to focus on the right audience and convert them into potential customers by implementing the comprehensive strategy for influencing them.
Bing advertising to reach sales goals
Bing, Microsoft's powerful advertising platform provides you an exclusive opportunity to target the audience you are looking for. TopWork has a team of dedicated PPC specialists with years of experience creating and optimizing Bing Ads campaigns in different industries. Our PPC specialists work with an account manager to learn every aspect of a client’s business model to better manage the account. Bing is a good addition to your Google Ads campaigns to maximize leads and conversions.
Use linkedIn ads to promote your business
LinkedIn is no longer only the great recruitment tool for growing businesses but an advertising platform that lets you reach highly targeted groups of professionals with your customer acquisition message. Nowadays LinkedIn is a highly useful marketing platform. It is as well a unique opportunity to create B2B relationship for your company. We build powerful advertising campaigns for our clients helping them grow their business to bring more sales or a better online image from link-minded professionals. With TopWork you can be sure that your brand name is targeting the right people with the LinkedIn Adds campaigns.
How can PPC advertising help your business?
PPC keyword research
We will research your industry and your target customers' wants and needs to determine the most effective words for your campaign to target. This way, we will find and use the keywords that generate the most leads and the best return on investment.
Optimizing your cost-per-click and bid positioning, for the highest financial gains, requires a perpetual cycle of expert testing and, implementation in competition with other advertisers. We will continually optimize your landing pages, the text of your ads, and track the performance to keep improving the quality of website traffic and increasing the number of new customers accordingly.
Discover new opportunities and minimize overspending by taking a closer look at your previous or current campaigns. Our team will regularly audit your campaign’s performance in order to ensure that we’re making your money count.
This information can help improve interactions with your community by providing insights and suggestions for publishing and responding to your audience.
PPC ad copy & design
You only have a few seconds to grab attention with Google Ads copy, but you also have to think beyond the ad. Our writers and designers will create great ad copy and optimized landing pages to increase conversions.
PPC retargeting or remarketing
Most of your site visitors are not ready to buy the first time they see your offer. Retargeting/Remarketing ads allow you to be in front of these already interested visitors again and again all across the web and bring them back to your product or service that they were interested in before. This helps you increase the ROI of your adspend.
PPC consulting & reporting
Your PPC manager will provide a detailed analysis and report on how your campaign is performing. This consultation will cover elements such as the costs of individual keywords, conversions, cost per acquisition, ROI tracking, and more.
Continue converting even after they leave you
Continue to appeal to prospective customers with our especially tailored-made retargeting campaigns. These campaigns aim to constantly remind your visitors of why they considered you the first time around and we use this as an opportunity to appeal and convert them.
Our work and cooperation
Why do you need us to manage your PPC campaign?
PPC advertising is a powerful solution when you do not have enough time to direct all your marketing efforts into an SEO strategy. Our Google Ads consultants can help you:
But most importantly: this is an effective way to get noticed ASAP! Some keyword terms for PPC and SEO are extremely competitive, and some companies have been working exclusively on their SEO for years to secure the top positions for those keywords. However, using our Google Ads PPC consultants you can still position yourself above those companies and start maximizing your returns right away.
How do Google Ads management services work?
When you work with us, you will be assigned an expert and dedicated account executive who understands how to target specific ad groups and segment campaigns in a way that maximizes your cost-to-conversion ratio.
Your PPC strategy starts with an audit of your current campaign if any, and a detailed analysis of your website and industry.
Next, we will find the right keyword phrases to start your campaign. We carefully balance the highly competitive terms with long-tail keywords that are less expensive, but still attract some valuable customers looking for your specific solutions.
Choosing the right keywords and the bidding for the most effective positions is more important than ever for effective marketing.
For example, not too long ago Google placed a few paid results at the top of the search engine results page, and then you could find a longer list of ads down the right-hand side of the page. Google has since removed those side ads while increasing the number of ads it shows at the top of the results.
Of course, just seeing your ad isn’t enough. Your potential customer will need a valid reason to click on your ad and visit your site. Great ad content and design will convince your customer to click through to your site.
We can create and design the ad text and optimized landing pages that will contribute to a higher Quality Score and give your potential customers a reason to choose you over the competition. We’ll also make sure that call and conversion tracking tools are in place to monitor and measure the success of the campaign.
Pay Per Click management pricing
Every campaign is differs from the next and there are a number of factors that can impact your strategy, which means there are no such things as a general PPC campaign.
Everything from the keyword volume to your monthly spend could change the pricing structure, so contact us today and we’ll be happy to discuss your options.
Pay Per Click in 6 steps
Creative ad copy development
You are only as good as your copy, which is why TopWork has a team of creative professionals with years of knowledge. With our experiences, data analysis and testing abilities, we will ensure your copy is top-noch.
Landing page optimization
Our unique and effective CRO methodology will guarantee the best conversion rates for your site. We KNOW our landing pages.
The right bid is critical. That is why we used advanced software and our own insight to guarantee you are never overpaying. Once we are up and running, TopWork will monitor, report and refine our strategy on a daily basis.
Testing your landing page testing to gain higher conversions
If you want to appeal to prospect buyers, your landing page will do the job. Multi variate A/B testing are performed on your landing pages in order to find out which has achieved the desired conversion and which is falling behind on the goal. We do this to make sure that your campaign or campaigns achieve fantastic results!
Frequently Asked Questions
We proudly present our own advanced digital-marketing platforms
We have developed, are constantly developing and promoting a number of marketing platforms to increase conversion to leads and sales. We offer them in each of the plans for our customers included in the Plan’s price, with maximum functionality and customized campaigns.
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